EMPRETEC Ghana, consultants in business and entrepreneurship, has organised a two-day workshop for 22 Micro, Small and Medium Enterprises (SMEs) on the identification of markets on behalf of the Private Enterprise Foundation.
The workshop was sponsored by the United Nations Development Programme (UNDP) and the Japanese Government and implemented by the Private Enterprise Foundation (PEF).
The workshop was as a result of gaps identified by the PEF in its annual monitoring and evaluation of the corporate governance aspect of its project.
Briefing the press, the Assistant Projects Manager of the PEF, Mr Agyare Boateng, said there were eight components of the project among which was the market identification.
He said as part of the project, the PEF had planned to train 100 SMEs all over the country.
Mr Boateng said apart from the programme, Empretec Ghana had been offered the responsibility to identify the needs of the SMEs and train them to improve upon their skills to manage and expand their businesses.
He expressed the hope that the participants would take the workshop seriously to enable them to acquire skills in their respective areas and expand their enterprises.
The Ashanti Regional Manager of Empretec, Mr Kofi Kyere Boateng, described marketing as a basic requirement of businessmen and an area of study to improve businesses.
Some of the topics discussed were effective market and strategies, managing market competition and price strategies.
The team leader of the leasing programme, Mr Jonathan Mensah, for his part, said there had been a general increase in leasing activities in Ghana over the past year.
“This growth has been driven primarily by the increase in the number of lessors especially banks”.
He added that significantly, leasing was spreading to many regions in the country and lease operators were financing more equipment.
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