MAINTAIN HIGH SENSE OF PROFESSIONALISM (PAGE 3)

THE President of the Institute of Public Relations (IPR), Ghana, Mrs Vicky Wireko-Andoh, has challenged public relations practitioners to maintain the highest sense of professionalism at their places of work.
That, she noted, would prevent them from being used by their management as ‘errand boys’.
Speaking at the inauguration of the Ashanti and Brong Ahafo Regional Chapter of the IPR in Kumasi, Mrs Wireko-Andoh expressed concern over the negative way some management treated their PR officers and said that must be stopped.
She stressed the need for practitioners to help build a profession that had integrity, trust and respect at all times.
She said the executive committee of the IPR would do its best to grow a healthy and enviable profession, nurture it and watch it mature to reach out to all members.
“Our gathering here fulfils our passion as the executive committee to enlarge the fold and in the process ensure that we bring every professional communications practitioner into the family of IPR,” she said, adding that the inauguration of the chapter was a dream come true.
The IPR President observed that public relations had not been given its proper strategic place in the organisational structure to advise and direct management because a lot of management did not understand the proper role of PR and its contribution to the success equation of their establishments.
Mrs Wireko-Andoh called on practitioners in corporate organisations and departments to always apply professionalism in whatever they did and gave the assurance that the IPR would continue to give direction to them and students of PR and communications.
The Vice-President of the IPR, Major Albert Don-Chebe (retd), said members would have the opportunity to be professionals because their jobs needed all minds and brains.